Specialist SEO – KL University

From 9 to 14 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Roles and Responsibilities:

As a Technical SEO Specialist, you will be responsible for development and delivery of SEO consulting as well as tracking and measuring results. You will work on putting together comprehensive SEO audits and strategies, defining tactics used to achieve client goals, and presenting your findings directly to clients.

The perfect candidate will have at least 2-3 years of hands-on experience solving tough technical SEO problems and proven experience utilizing various reporting and analytical platforms. Having experience in the E-commerce industry is a bonus. You must have a strong technical SEO background and strong grasp of how search engines work.


Responsibilities:

Create a brilliant SEO strategy across digital assets and use a data-driven keyword and competition landscape driven approach. Identify quick wins and long term approaches distinctly and across device types

  • Identify SEO KPIs for the organization and work towards ensuring month over month improvement
  • on those.
  • Perform SEO Audit, Social Audit and Competitor Audit for the organization and new prospects as and when needed.
  • Improve discoverability for mission critical target keywords for the organization based on the product/service offerings, industry and domain.
  • Work on content marketing and content syndication for the organization.
  • Prepare and present regular weekly & monthly reports to management.
  • Create buyer persona to better target identified audiences for digital campaigns
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements in SEO processes for productivity optimization and ROI
  • Collaborate with web developers and content team to ensure smooth functioning of SEO related activities.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practice

Requirements:

2 - 3 Years of experience in the following:

Proven success in implementing SEO strategies for both B2B & B2C businesses

Expertise in A/B and other testing methods for optimizing performance

In-depth knowledge of tools required for SEO activities.

Team player with excellent time-management & communication skills.

Technical Tools Skill set:Wordpress, HTML, AHref, SEM Rush, Google Search Console, Google Analytics, Google Tag Manager


Qualifications and Experience :

  • 2-3 years experience in the organic search industry, with focus on technical SEO
  • Demonstrated ability to manage a website migration from initial planning to execution
  • Knowledge and experience with technical SEO tools such as Screaming Frog, Deep Crawl, Lighthouse, Page Speed Insights, Chrome DevTools
  • Strong grasp of industry tools such as Google Search Console, Google Analytics, SEMRush, etc.
  • Experience with SEO migration is a must
  • Working knowledge of JS development frames like React, Gatsby, Vue, and Angular and their impact on SEO
  • Demonstrated success in developing, executing and troubleshooting successful technical SEO initiatives
  • Demonstrated passion for growing SEO and the organization facing skills and implementing feedback
  • Deep knowledge of on-page & off-page SEO ranking factors
  • Strong organizational skills. Ability to work independently on multiple projects in a fast-paced environment




Role:Digital Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent

Education

UG:Any Graduate

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
Company Info
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Recruiter Name:Sri Lakshmi Ch

Contact Company:Koneru Lakshmaiah Education Foundation

Telephone:04023542127

Website:http://careers.kluniversity.in