Social Media Optimization Manager (SMO)

from 5 to 10 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Roles & Responsibilities:

  • Be in charge of the social media presence and shape and build the brand identity of the company online.
  • Define the brands social media strategy and chart the calendar of campaigns and the execution plans
  • Strong understanding of social media- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat. Understand what makes brands tick on these media, how audiences react. Should live and breathe social media
  • Come up to speed on understanding the brand and then maneuver the presence on social. Pick out areas of affinity and then make the brand resonate strongly with selected audiences
  • Ensuring clear and consistent voice and tonality of the brand across media
  • Have a strong feel of the channel and audience pulse and conceptualize campaigns which will have a strong and lasting impact
  • Oversee all social media interactions between customers and the organization
  • Build a strong network of influencers and communities
  • Social listening when people mention the brand and understanding sentiment. Formulate replies and engage with consumers.


  • Bachelors/Masters degree from good institutes will be preferred and 8 - 10 years of relevant work experience.
  • Significant copywriting experience one who is constantly on social media, know what content to deliver to which TG, find trends and twist them to make memes.
  • A user-centric approach to problem-solving. You understand the importance of consistently being in touch with users.
  • Effective communicator and facilitator who have the ability to deliver high-quality work, and care about the impact.
What is in it for you?
  • A high-performance culture with phenomenal career progression.
  • A fast paced, ambiguous environment with a strong action bias.

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Any Postgraduate

Doctorate:Doctorate Not Required

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
Company Info
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Recruiter Name:V Radha Krishna

Contact Company:Koneru Lakshmaiah Education Foundation