Roles and Responsibilities
Roles and Responsibilities:
1. SEO Planning & Execution
a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform
b. Manage a team of analysts to ensure quality implementation across on-page and off-page. Track technical SEO metrics and provide recommendations to
c. Work with SEO Experts to review, refine and pivot strategy based on performance data
d. Working closely with teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution.
e. Track and measure success metrics to optimize and improve performance
2. Content Marketing
a. Develop content needs essential to drive relevancy and authority in SEO
b. Create innovative content experiences that would attract and delight target users and set us apart from competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with and share.
c. Integrate content plans with other branding, performance and engagement channels including social and PR.
d. Manage execution of content needs through a team of content editor, writers, designers, and video agency
e. Analyze content performance metrics and drive optimization.
3. Contribute to product roadmap
a. Partner with Product Management team to synchronize content and functionality on the platform