Digital Marketing Analyst

from 8 to 12 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Digital Marketing Analyst at KLU role will have a responsibility for creating, and delivering marketing reports to help generate awareness, demand, and leads for our courses. The candidate is expected to work closely with the Digital marketing, design, and content teams, and make analyses for the digital marketing campaigns.The ideal candidate must have strong exposure to a wide range of all digital marketing channels & tools.


Duties & Responsibilities:

The Analyst, Digital Marketing will have complete responsibility for the analysis and reporting for all digital marketing campaigns. Specifically, this person will manage or engage in the following:

  • Perform market analysis and deliver detailed reports to start a Social, Paid or SEO campaign
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed
  • You create in-depth analysis concepts such as customer journey analyses and define relevant key performance indicators.
  • You will implement new tools such as Google Analytics and translate technical requirements and goals into statistically relevant metrics, dimensions, and key figures.
  • You carry out constant trend monitoring as well as regular market and competition analyzes using Google Trends, Ahrefs, SEMRush, and any other relevant tools.
  • Creation of reports/dashboards for the individual marketing channels with Google Data Studio
  • Suggesting ongoing recommendations for action after creating the reports

Skills & Requirements:

  • Experience with keyword research, competitor analysis, email marketing, lead nurturing, data analysis and visualization, and web analytics
  • Strong ability in presenting Data in various formats like PPTs, Infographics, and Data Studio reports. Any understanding of Infographic tools is an added advantage.
  • Highly analytical approach and ability to derive meaning from data through A/B testing and optimization
  • Prolific communication skills.
  • Proficiency in all digital marketing channels & tools.

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
Company Info
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Recruiter Name:Radha Krushna Veerla

Contact Company:Koneru Lakshmaiah Education Foundation