from 2 to 7 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Roles & Responsibilities-

PPC Specialist & executives:

  • Strategize, launch, monitor, and lead execution of PPC campaigns across various channels such as Google, and Facebook.
  • Design strategies for bringing online traffic to our web and mobile properties.
  • Supervise and Monitor the Team performance , Generating the Reports
  • Make strategic PPC campaign recommendations.
  • Optimize landing pages for search engine quality score.
  • Developing and managing digital marketing campaigns on Google and other ad networks.
  • Recommending landing page changes and other inputs based on analytics.
  • Drive new ideas and processes to improve the performance of campaigns across web and mobile, including account structure, bidding, ad copy, and keyword development.
  • Have Experience using Google analytics for in depth analysis of account performance.
  • Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
  • Run A/B split tests for landing pages and ad copy.
  • Work on Remarketing campaigns.

Desired profile:

Proven PPC skills, optimization techniques, and bid management.

Good with MS-Excel (Pivots & Formulas).

Excellent communication skills, both oral and written.

Google Certification is a plus.

Bachelor's/Master's Degree - Marketing or Advertising concentration a plus.

Role:PPC /Pay Per Click Specialist

Salary: Not Disclosed by Recruiter

Industry:Education, Teaching, Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate in Any Specialization

PG:Any Postgraduate in Any Specialization

Doctorate:Doctorate Not Required

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
Company Info
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Recruiter Name:Nanda Kishore

Contact Company:Koneru Lakshmaiah Education Foundation