Roles and Responsibilities
Roles & Responsibilities-
PPC Specialist & executives:
- Strategize, launch, monitor, and lead execution of PPC campaigns across various channels such as Google, and Facebook.
- Design strategies for bringing online traffic to our web and mobile properties.
- Supervise and Monitor the Team performance , Generating the Reports
- Make strategic PPC campaign recommendations.
- Optimize landing pages for search engine quality score.
- Developing and managing digital marketing campaigns on Google and other ad networks.
- Recommending landing page changes and other inputs based on analytics.
- Drive new ideas and processes to improve the performance of campaigns across web and mobile, including account structure, bidding, ad copy, and keyword development.
- Have Experience using Google analytics for in depth analysis of account performance.
- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
- Run A/B split tests for landing pages and ad copy.
- Work on Remarketing campaigns.
Proven PPC skills, optimization techniques, and bid management.
Good with MS-Excel (Pivots & Formulas).
Excellent communication skills, both oral and written.
Google Certification is a plus.
Bachelor's/Master's Degree - Marketing or Advertising concentration a plus.