Manager SEO – KL University

From 7 to 12 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Roles and Responsibilities:


1. SEO Planning & Execution

a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform

b. Manage a team of analysts to ensure quality implementation across on-page and off-page. Track technical SEO metrics and provide recommendations to

c. Work with SEO Experts to review, refine and pivot strategy based on performance data

d. Working closely with teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution.

e. Track and measure success metrics to optimize and improve performance


2. Content Marketing

a. Develop content needs essential to drive relevancy and authority in SEO

b. Create innovative content experiences that would attract and delight target users and set us apart from competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with and share.

c. Integrate content plans with other branding, performance and engagement channels including social and PR.

d. Manage execution of content needs through a team of content editor, writers, designers, and video agency

e. Analyze content performance metrics and drive optimization.


3. Contribute to product roadmap

a. Partner with Product Management team to synchronize content and functionality on the platform




Role:Digital Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent

Education

UG:Any Graduate

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
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Recruiter Name:Sri Lakshmi Ch

Contact Company:Koneru Lakshmaiah Education Foundation

Telephone:04023542127

Website:http://careers.kluniversity.in