Head Digital Marketing

from 7 to 12 year(s) of Experience
Hyderabad, Vijayawada

Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels.


Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Instrument conversion points and optimise user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:


  • Bachelor/Master degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net-insight, WebTrends)
  • Experience in setting up and optimising Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing


Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:M.Tech - Any Specialization, MBA/PGDM - Any Specialization, Other

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1]

Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
View Contact Details+

Recruiter Name:Satya Varma

Contact Company:Koneru Lakshmaiah Education Foundation

Telephone:04023542127

Email :hydhr@kluniversity.in

Address :Womens Housing Society, Road No: 7,D., 8-2-293/82/W/103,Jublilee Hills, Hyderabad, Telangana - 500033,India

Website:http://careers.kluniversity.in