Copy Writer – KL University

From 5 to 8 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Roles & Responsibilities:

The copy writer is responsible for writing catchy, persuasive copy for the University Branding, Marketing and Digital platforms. He/she must be a story teller who can develop stunning creative ideas for advertising and selling, meeting the requirement of highest quality content copy. Ensure copy reaches those targeted audience to achieve desired results. Champion the brand voice and UX experience, especially for digital platform.

Responsibilities include:

  • Social media content in line with the marketing team
  • Advertisement, branding and marketing content for promotional purpose
  • Generate original copy ideas to grab the attention out in the market
  • Excellent market understanding to mould content as per demand
  • Proofreads, reviews and edits text articles for accurate use of grammar and content
  • Strong copywriting for multiple formats and voices, including website copy, ad copy, landing page copy, social media, emails, blogs, ebooks, white papers, and more
  • Drive successful engagement on social media and traffic through SEO
  • Conversions through strong marketing copy.
Skills and Qualifications:
  • Graduate or Post graduation with specialization in English language, Mass Communication, Marketing Communication with experience in Copy writing, creative copy, advertising, media house, creative communication or related field in the space of Education/ advertising/ creative agency/ media planning
  • Excellent command over English and can think out of the box
  • Strong and fast editing, and proofreading skills, write crisp, attention grabbing copy that puts the message across
  • Must have a proficient creative writing skills and lucid tonality of messaging
  • Graduate/ post graduate in English literature, Creative communication, Mass Communication / Journalism; having experience in content/ copy writing experience in Print/ TV/ Film/ Advertising/ Digital etc.

Role:Marketing and Communication - Other

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing & Communication

Role Category:Marketing and Communication - Other

Employment Type:Full Time, Permanent

Key Skills


UG:B.A in Communication

Company Profile

Koneru Lakshmaiah Education Foundation

K L University, officially the Koneru Lakshmaiah Education Foundation, is a deemed university located in the Vaddeswaram Guntur District of Andhra Pradesh, India. K L University consists of 11 academic departments and six schools, with emphasis on scientific and technological research.[1] Established in 1985, the college is located on a 100-acre (40 ha) site adjacent to Buckingham Canal, and is about 8 kilometres (5.0 mi) from Vijayawada in Krishna District and 20 km from Guntur City. The institution is recognised by the All India Council for Technical Education, New Delhi, has been accredited by the National Board of Accreditation, and is certified by ISO 9001 - 2000. It has been accredited by National Assessment and Accreditation Council with an A grade.
Company Info
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Recruiter Name:Sri Lakshmi Ch

Contact Company:Koneru Lakshmaiah Education Foundation